7 June 2017

Australia’s world leading red meat integrity system will be enhanced and strengthened through
significant upgrades to the Livestock Production Assurance (LPA) program.

The changes announced today by the Integrity Systems Company, a subsidiary of Meat & Livestock
Australia (MLA), are designed to ensure the Australian red meat and livestock industry maintains its
global reputation as a world leader in food safety, integrity and traceability, giving producers the
evidence to stand by what they sell.

LPA accredited producers commit to best practice on-farm management which meets the stringent
requirements of export markets. The program provides an assurance to domestic and global customers
of the integrity of Australian red meat and enhances its reputation for safety and quality, giving
Australia a key advantage and point of difference against international competitors.
The strengthening of LPA was developed by the red meat industry and will launch on 1 October 2017.

It involves the introduction of biosecurity and animal welfare requirements, a regular online
assessment and online learning modules to support producer understanding of their on-farm
requirements. The changes have been launched to coincide with the further roll out of electronic
National Vendor Declarations (eNVD), giving producers the option to replace their NVD books with a
free automated online system.

Integrity Systems Company CEO Dr Jane Weatherley said the changes will further strengthen LPA and
subsequently the reputation of Australian red meat internationally.

“The enhancements announced today are important to strengthen our promise to consumers and stay
ahead of our competitors,” Dr Weatherley said.

“Australian red meat producers are renowned for delivering quality red meat into more than 100
international markets and our industry is well known for its food safety and traceability. This
reputation is underpinned by our world leading integrity systems, including the LPA program.”

To support the program’s continual improvement, from 1 October producers will be required to pay $60 per LPA accreditation every three years to remain in the LPA program.

“The new fee structure has been developed by industry and will ensure a positive and secure future for the LPA program. By having a renewed process of accreditation, producers will better understand their on-farm responsibilities and the crucial role they play in driving the growth and prosperity of our industry.”

Don Mackay, Chair of the Red Meat Advisory Council, says broadening the LPA program to include biosecurity and animal welfare will serve to reinforce the system.

“Australian red meat producers are committed to achieving high animal welfare standards and understand the intrinsic link between high welfare and high productivity, the importance of Australia’s enviable biosecurity status and the value of the LPA program.

“Integrating these practices – some of which are already required under legislation – into the LPA program will significantly strengthen our pledge to our customers, and protect the industry for the future,” Mr Mackay says.

Producers will be supported in preparing for the assessment – including the biosecurity and animal welfare requirements – by LPA Learning, an online education tool developed by MLA.

Producers can access background information on all aspects of Australia’s red meat integrity system at the Integrity Hub, www.mla.com.au/integrity It includes information on the LPA program, the National Livestock Identification System, LPA Learning and producer resources.

Media Contact: Susan McNair, susan@curriecommunications.com.au or phone 0439 389 202