Our Industry Plan

The Australian red meat and livestock industry believes in the power of working together.

That is why in 2015, RMAC, together with our nine industry steakholders, launched the Meat Industry Strategic Plan 2020 (MISP2020).


The MISP2020 for the first time, through research from the Centre for International Economics, identified the upside and downside of a coordinated approach to industry investment across research, marketing, policy and advocacy.

Through working together, the industry could collectively unlock up to 7 billion in growth for Australian red meat & livestock businesses.

The MISP2020 aims to be an acclaimed contributor to the Australian community and economy:

  • Respected for its stewardship of livestock
  • Rewarded for its quality products
  • Recognised for its environmental credentials

Click here to read the MISP2020.

Interested to find out how we’re tracking on MISP2020?

Enter your details to download our free ebook, which provides a digestible summary on all things MISP.

Plus we’ll keep you up to date on all the happenings across the Australian red meat industry, through our monthly Red Meat Matters newsletter.
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