Why Red Meat Matters

The Australian red meat and livestock industry
really does matter to Australians.

We play an important role in Australia’s jobs and growth, in Australia’s export economy and
in providing world class eating experiences to Australians.

Economic significance of the Australian red meat and livestock industry

  • 75,400 Australian businesses from paddock to plate – an increase of 5 percent
  • 404,830 Australian jobs directly and indirectly
  • $62 billion in industry turnover – an increase of 11 percent
  • $18 billion in industry value add – an increase of 34 percent

Export significance of the Australian red meat and livestock industry

  • Our industry is the world’s leading exporter of beef and goat, and are second only to New Zealand in exporting lamb and sheep
  • Our industry exports from 74 percent to 92 percent of all red meat produced in Australia
  • We exported over 1 million head of Australian cattle and 2 million head of sheep in 2016
  • We generated over 15 billion in exporter earnings in 2016 alone

Eating Experiences

  • Around 24 million Australians enjoy our world class product every day!
  • Australians eat an average of four times more beef compared to the rest of the world
  • Australians eat an average of six times more sheep meat compared to the rest of the world
  • Over 1 in 3 Australians would like to cook Aussie goat meat at home