We're Planning Bold, Ambitious Changes to our Governance + Strategy to Position the Red Meat Industry for Future Challenges and Opportunities

GETTING THE GOVERNANCE RIGHT

Review of the Red Meat MOU

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GETTING THE STRATEGY RIGHT

The Australian red meat + livestock industry's next strategy

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We are a collective group of industry leaders, working across the supply chain to advance the value, reputation and viability of 82,500 Australian red meat businesses, from paddock to plate.

Our strategic goal is to unlock $7 billion in growth for our exceptional red meat and livestock industry, through policy activism, advocacy and thought-leadership.

Policy Leadership

Increasing investment in our sector, influencing policy and growing the market.

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Thought Leadership

Collaborating with industry-leaders to bring you all the inside insights.

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Our Future

Driving forward the longevity and prosperity of the Australian red meat industry.

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MISP2020

Unlocking up to $7 billion in growth for our industry by 2030.

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Industry Updates All News

July 24, 2019

Red meat roundtable looks to the future of Australia-EU trade

The Australian red meat industry, under the leadership of the EU / UK Red Meat Market Access Taskforce (Taskforce), met with the Ministers for Trade and Agriculture in Canberra today to discuss ambitions for trade reform in both the European Union (EU) and the United Kingdom (UK).

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July 22, 2019

As a consumer: What does the Australian Beef Sustainability Framework Annual Update mean for you?

Consumers have higher expectations of the red meat industry than ever before. Asking our industry to prove the care of the environment, animals and people.

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July 4, 2019

RED MEAT REFORM TO DELIVER SINGLE RED MEAT ADVOCATE

The Red Meat Advisory Council (RMAC) today (4 July 2019) released a White Paper which will revolutionise the sector and…

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June 25, 2019

RED MEAT INDUSTRY GATHERS TO CREATE ITS FUTURE

Over 50 people from across Australia’s red meat supply chain are gathering in Toowoomba over three days this week to…

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June 6, 2019

AUSTRALIAN BEEF HALVES EMISSIONS, LEADS SUSTAINABLE PRODUCTION

A new report card into the sustainability of the Australian beef industry, from paddock to plate, shows it is proactively…

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May 27, 2019

AUSSIE RED MEAT WELCOMES NEW FEDERAL MINISTRY

Australia’s policy leadership and advisory group for Australia’s 82,500 red meat businesses, the Red Meat Advisory Council (RMAC), has welcomed…

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Upcoming Events

July 2019

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  • Ag in the Asian Century National Export and Innovation Conference
  • ALPA Young Auctioneers Competition
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  • Ag in the Asian Century National Export and Innovation Conference
  • Australian Agriculture Immersive Technology Conference
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  • Australian Agriculture Immersive Technology Conference
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  • Regional Flavours Festival
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  • Regional Flavours Festival
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  • Food Tech QLD
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  • Food Tech QLD
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  • Food Tech QLD
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