We are a collective group of industry leaders, working across the supply chain to advance the value, reputation and viability of 80,300 Australian red meat businesses, from paddock to plate.
Our strategic goal is to unlock $7 billion in growth for our exceptional red meat and livestock industry, through policy activism, advocacy and thought-leadership.
COVID-19: Our priorities
1. Putting strategies in place to protect the wellbeing of staff and customers
2. Ensure the supply of red meat to the world
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