Together, towards a better red meat future

Download Our Strategic Plan, Red Meat 2030

The Australian Red Meat and Livestock Industry

The Australian red meat industry is comprised of more than 77,000 businesses operating across the supply chain, including producers, lot feeders, manufacturers, retailers and livestock exporters.

Collectively, our industry services 25 million Australians and over 100 export destinations every day with safe, high quality and nutritious red meat. The Australian meat and livestock industry proudly supports more than 430,000 workers across our nation.

Our Industry Structure

Our Customers, Consumers and Communities

Industry’s Strategic Plan, Red Meat 2030, provides our customers, consumers and communities insight into our industry, and the proactive steps we are taking to address global challenges.

Red Meat 2030 will benefit everyone in the industry – producers, lot feeders, livestock exporters, processors and retailers – as well as customers, consumers and communities, here and across the globe.


We have set the ambitious vision of doubling the value of Australian red meat sales by 2030 as the trusted source of the highest quality protein. 

This will act as a guiding light against which we can measure our success. The plan will transform our industry into one that’s purpose-led, prosperous and people-centred.


Red Meat 2030 is a living plan; with ongoing review and engagement every step of the way to deliver our 2030 vision that will place red meat businesses and levy payers front and centre. We will be inviting businesses to get involved in industry-led Taskforces for the prioritisation and delivery of Red Meat 2030. Find a calendar of events here.

To keep across the latest news and opportunities, sign up for our monthly newsletter here.

Or you can contact us directly here with feedback, questions and comments. We encourage you to get involved on our continued journey to be an industry of people, profit and purpose.