We're Planning Bold, Ambitious Changes to our Governance + Strategy to Position the Red Meat Industry for Future Challenges and Opportunities

GETTING THE GOVERNANCE RIGHT

Review of the Red Meat MOU

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GETTING THE STRATEGY RIGHT

The Australian red meat + livestock industry's next strategy

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We are a collective group of industry leaders, working across the supply chain to advance the value, reputation and viability of 82,500 Australian red meat businesses, from paddock to plate.

Our strategic goal is to unlock $7 billion in growth for our exceptional red meat and livestock industry, through policy activism, advocacy and thought-leadership.

Policy Leadership

Increasing investment in our sector, influencing policy and growing the market.

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Thought Leadership

Collaborating with industry-leaders to bring you all the inside insights.

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Our Future

Driving forward the longevity and prosperity of the Australian red meat industry.

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MISP2020

Unlocking up to $7 billion in growth for our industry by 2030.

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Industry Updates All News

June 6, 2019

AUSTRALIAN BEEF HALVES EMISSIONS, LEADS SUSTAINABLE PRODUCTION

A new report card into the sustainability of the Australian beef industry, from paddock to plate, shows it is proactively…

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May 27, 2019

AUSSIE RED MEAT WELCOMES NEW FEDERAL MINISTRY

Australia’s policy leadership and advisory group for Australia’s 82,500 red meat businesses, the Red Meat Advisory Council (RMAC), has welcomed…

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May 19, 2019

AUSTRALIA VOTES FOR A RED MEAT NATION

Australia’s policy leadership and advisory group for Australia’s 82,500 red meat businesses, the Red Meat Advisory Council, congratulates Prime Minister…

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May 16, 2019

RED MEAT STRATEGY FOCUSING ON CHANGE

Work to develop the next strategic plan to guide Australia’s $18 billion red meat and livestock industry through a decade of radical change is ramping up with a series of industry engagement workshops beginning this month.

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April 9, 2019

IS IT TIME FOR AUSTRALIA’S RED MEAT INDUSTRY TO TAKE THE NEXT STEP?

In the past weeks we’ve seen increased criminal activity by extremist groups targeting feedlots and processing plants across the country…

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April 8, 2019

PEOPLE MUST COME FIRST IN THE GREAT RED MEAT DEBATE

When we talk about regional and rural crime for the Australian red meat and livestock industry this conjures up images…

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Upcoming Events

June 2019

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  • Agri Invester Australia Forum
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  • MISP 2030 “Our future consumers and markets” Workshop, Toowoomba
  • RMAC Board Meeting
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  • MISP 2030 “Our animals and environment” Workshop, Toowoomba
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  • MISP 2030 “Our people” Workshop, Toowoomba
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Interested to find out how we’re tracking on MISP2020?

Enter your details to download our free ebook, which provides a digestible summary on all things MISP.

Plus we’ll keep you up to date on all the happenings across the Australian red meat industry, through our monthly Red Meat Matters newsletter.
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