Consumers & Community

Red Meat & You

It is important to producers of red meat that our consumers have all the facts about red meat as a component of part of a healthy and balanced diet.

The Australia red meat and livestock industry strongly promotes the use of the Australian Dietary Guidelines or 455 grams of cooked red meat per week as part of diets.

Beef and lamb have a range of health benefits including but not limited to:

  • They are an invaluable natural source of iron and zinc, vitamin B12 and omega-3 – essential nutrients needed to keep the body and brain functioning well.
  • Iron and zinc in beef and lamb are well absorbed by the body – better than the iron and zinc found in plant-based foods like legumes, spinach and grains.
  • The type of omega-3 fat found in beef and lamb is the same ‘healthy’ fat found in fish. Because we eat red meat about 3 times per week, it makes a valuable contribution to omega-3 in our diet.
  • Vitamin B12 is only found in animal foods. So if you don’t eat meat, chicken, fish, eggs and dairy products, foods enriched with vitamin B12, a supplement is required
  • Red meat can helps maintain your body’s iron stores, which is particularly important for babies, toddlers, young girls and women, who are at risk of iron deficiency.

Resources for consumers

Consumers wanting to know more can visit:

  • Beef and Lamb: the home of beef and lamb for Australians for everything from nutritional information to recipes
  • Eat for Health: Government advice about the amount and kinds of foods that we need to eat for health and wellbeing.

Red Meat & Australia

From our paddock to your plate the red meat and livestock industry is committed to providing a high quality product to Australians and global customers produced in line with consumers expectations.

We want to satisfy the community and ourselves that we are doing the right thing in terms of our people; and our product.

Read more about the Australian red meat and livestock industries contribution to Australian families and the economy.

Read more about our environmental and animal welfare initiatives.

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Plus we’ll keep you up to date on all the happenings across the Australian red meat industry, through our monthly Red Meat Matters newsletter.