The red meat industry is going through major change driven by new consumer choices and a changing operating environment. Our 2030 future will look very different from today.

MISP 2030 will help people across our industry embrace this change as an opportunity to create a new and better future.

It is being built by bringing together people with experience, new voices, different thinking and bold ambition to create the solutions we need. If you’re proud and passionate about the Australian red meat industry, creating a confident and prosperous future depends on people like you.



Bringing together people from inside and outside our industry to build solutions to our biggest challenges and opportunities.


Celebrating the work we do, the joy our red meat brings, and the positive impact we have on Australia.


Helping the 400,000+ Australians in our industry and the 82,500 red meat businesses adapt to a changing future.

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Plus we’ll keep you up to date on all the happenings across the Australian red meat industry, through our monthly Red Meat Matters newsletter.