CREATING MISP 2030

The Meat Industry Strategic Plan (MISP) 2030 is going to be different and innovative. This means we are running a different and innovative process – one that relies on and respects participation and bold ideas

We won’t build a strategy and hope you agree with it – we will build the strategy with you, piece by piece, with a focus on ambition, big thinking, real commitments and actionable change from our industry. Your participation will ensure the success of MISP 2030.


Stage One – Current State

Statement of intent: Research and engagement to articulate what we want MISP 2030 to achieve.

Our intent is to develop a new Meat Industry Strategic Plan for 2030 (MISP 2030) by engaging a diverse range of people and organisations to co-create a bold vision where people and organisations can see the role they play alongside others in securing the sector’s
future.

Read: Intent Statement

Current State: Analysis and interviews to provide a snapshot of where the industry is now.

The Current State is a snapshot of the industry ‘as it is’; and is a key element of a design led strategy process. It has been compiled from interviews, workshops, and desktop research analysis to provide an introductory ‘current state’and a summary of material industry risks and opportunities.

Read: Current State report

Stage Two – Future State

Workshop, Canberra.

We know people are central to achieving a prosperous industry: their entry into the industry, their skills and capabilities, their career pathways within the sector, and their ability adapt, innovate and lead. This workshop explores how might we create a red meat industry that balances people, purpose and profit and positions itself as an employer of choice in the future?

To read a summary of the conversations and activities that took place during this workshop, click the button below to see a workshop Conversation Tracker. The purpose of this document is to record the flow of the day and present a snapshot of discussion points and activities. It does not capture the conversation verbatim, or finalised outputs of the workshop; detailed outputs of this and other workshops will feed into the ongoing and evolving process to create MISP 2030.

This is one of three workshops that aim to define a future vision for the Australian red meat industry. These in turn are part of a series of workshops that are building toward the creation of MISP 2030.

Read: Workshop summary

Workshop, Canberra.

We know how we manage the environment and our livestock will be increasingly important to our social licence.  This workshop seeks to answer how might we implement, assure and be recognized for outstanding animal and environmental stewardship, inside and outside the industry?

Deliverable: Draft report articulating the desirable future for our environment and animals.

Workshop, Sydney.

For this Consumers and Markets workshop, we ask participants to challenge us to think about what our product is, what our future consumers
demand, and how we might identify creative and collaborative ways to take us to a sustainable, confident and prosperous future in 2030 where businesses and customers alike benefit.

Deliverable: Draft report articulating the desirable future for our consumers and markets.

Workshop, Toowoomba.

For this critical event, we are building on previous MISP 2030 research and Future Vision workshops to together build the steps needed to take us to a 2030 where the Australian red meat industry is confident, prosperous and sustainable. This is where we start to identify real, bold solutions to give the people across our industry the help they need to manage the change we can all see coming.

Deliverable: Draft report – development and synthesis of strategic plan

Submit your expression of interest to attend

It is very important a diversity of people is at this critical workshop: collaborators, influencers, entrepreneurs, experts or people with vision from all parts of the supply chain and all parts of the country who can make a difference to our future.  
 
To ensure we have the diversity needed we are calling for expressions of interest to attend and will choose a cross-section of invitees from this list.  We will send invitations by 7 June.

Each day of this workshop is structured to have a different focus; we would like you to attend both days but understand if you only have capacity to attend one:

  • 25 June: our future consumers and markets
  • 26 June: our animals and environment
  • 27 June: our people

Each day the facilitators will build skills needed to tackle exercises including:

  • Identifying the ‘promising areas for impact’ 
  • Designing many possible approaches
  • Selecting the most viable approach 
  • Refining into actual commitments with a tight scope and plan of action.

This is an opportunity to create our future, and to network with other leaders, visionaries and industry bodies. 

Submit your expression of interest

Click here

Six regional locations across Australia.

It’s time to take our emerging strategy to people in the frontline of industry right around Australia to test our thinking. Are there gaps or changes we need to make? Is it compelling enough to inspire action? Will it work? We need to build a MISP 2030 that will help people right along the supply chain adapt to a changing future: this step will help us do that.

Deliverable: Evidence of the appeal and relevance of draft vision and strategy to industry

Workshop, Canberra, and validating with a range of people.

After testing our thinking in our July road-show, further validation is needed to ensure we have hit the mark on the diversity of topics and people to create a strategy that inspires impact on all levels. We need to be sure: this is our plan and we’re ready to launch it.

Deliverable: Feedback on first draft of MISP 2030, for further refinement.

Final draft and focusing of MISP 2030.

This is when we unveil an implementable strategy, built with a selection of already- engaged people across the supply chain and community.

Deliverable: MISP 2030


Want to register your interest to attend a workshop?

Click here

Want to stay informed?

Click here

In addition to these events, RMAC member organisations will be consulting directly with their members to help build MISP 2030.
If you want more information or want to give feedback directly to us, email consult@rmac.com.au.

Creating MISP 2030: outputs to date

The initial phase of developing MISP 2030 has involved extensive review of existing research and engaging with industry bodies. View here the papers this
phase has produced to help frame ongoing discussion with the broader industry on the development of MISP 2030:

Statement of intent: What we want MISP 2030 to achieve.

Our intent is to develop a new Meat Industry Strategic Plan for 2030 (MISP 2030) by engaging a diverse range of people and organisations to co-create a bold vision where people and organisations can see the role they play alongside others in securing the sector’s future.

Click here to view the full Statement of Intent.

Current State: where the industry is now

The Current State is a snapshot of the industry ‘as it is’; and is a key element of a design led strategy process. It has been compiled from interviews, workshops, and desktop research analysis to provide an introductory ‘current state’ and a summary of material industry risks and opportunities.

Click here to view the draft Current State.

What is co-design?

Creating solutions to old, new and future challenges will require the smarts of everyone across the industry, plus perspectives from outside.


Co-design brings these voices together and builds the collaboration across the supply chain we need to stay agile and continue to innovate to meet emerging challenges we will face over the next 10 years.

Co-design is an approach to problem-solving inspired by designers. It involves working quickly and collaboratively to understand how the whole complex system works, identify problems, test ideas, and then invest in solutions that will stand the test of time. It’s impossible for any one person to have all the answers to the problems in such a complex industry, so by engaging widely with stakeholders, the MISP 2030 design process aims to take multiple perspectives into account.

The output, we hope, is a strategic plan that best places our industry to manage our complex challenges and interactions and how they impact on society, the economy and the environment.

Register interest for workshop

  • This field is for validation purposes and should be left unchanged.

Stay Informed

  • This field is for validation purposes and should be left unchanged.

Attend Workshop

  • In 50 words or less, how you can contribute to helping shape the red meat industry’s future vision and action.

Interested to find out how we’re tracking on MISP2020?

Enter your details to download our free ebook, which provides a digestible summary on all things MISP.

Plus we’ll keep you up to date on all the happenings across the Australian red meat industry, through our monthly Red Meat Matters newsletter.
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