RMAC in 2015 spearheaded the development of the Australian Beef Sustainability Framework (ABSF) which reports to our customers our sustainable practises across animal welfare, economic resilience, environmental stewardship and people and community.
The success of the ABSF is founded in a multi-stakeholder collaborative approach across the Australian red meat and livestock industry back to the customer; and has formed the basis of implementation framework for Red Meat 2030 and other industry initiatives including the first ever Industry Affairs Unit.