Over 50 people from across Australia’s red meat supply chain are gathering in Toowoomba over three days this week to design high level programs of work for the next Meat Industry Strategic Plan, MISP 2030.

MISP 2030 will be a consumer-focused plan to guide the investment of every dollar of industry levies to help Australia’s 82,500 red meat businesses covering farmers, lot feeders, livestock exporters, manufacturers and retailers adapt to a decade of radical change.

The Toowoomba workshops build on previous MISP 2030 research and meetings that have created a picture of where the industry is now and identified future goalposts to aim for as an industry.
RMAC Chair Don Mackay said stakeholders are coming to Toowoomba to start to design high level projects to take our industry to that future.

“We all know our industry is going through major change driven by new consumer choices and a changing operating environment that will make our 2030 future will look very different from today,” Mr Mackay said.

“MISP 2030 needs to provide truly bold and truly visionary solutions to meet these challenges and opportunities, and I’m delighted to see a diversity of passionate stakeholders from across the supply chain and from around Australia coming together to create solutions.

“The process to develop a document as critical as MISP 2030 began late last year and is a bit like making a cake – a lot of ingredients go into it and it looks messy at times while it’s being made as we work to bring in as many ideas as we can, but I’m confident the end product will be very good.”

Each of the three days in Toowoomba will have a different focus area, with participants working to build transformative solutions to meet the needs of our consumers and markets on 25 June, our animals and environment on 26 June, and our people on 27 June.

These programs will be reviewed after the workshop by the CEOs of the red meat industry service providers and peak councils.

In the second half of July these emerging ideas and thinking will be road-tested on grassroots red meat businesses from across the supply chain in Albury-Wodonga, Murray Bridge, Albany, Townsville, Dubbo and Longford, and also via webinars.

Further refining of MISP 2030 and consolidation of its programs will see MISP 2030 released in October 2019 to replace the current Strategic Plan, MISP 2020.

More information and regular updates on the progress of MISP 2030 development is at www.rmac.com.au/misp2030.