Why Red Meat Matters

The red meat and livestock industry touches
every part of the Australian success story.

It plays a vital role in growth, jobs, the export economy and nutrition.
(Statistics: State of the Industry 2019)


Economic Significance

  • There are 80,300 red meat businesses, from paddock to plate
  • 404,800 people are employed directly and indirectly by the industry
  • $65.7 billion industry turnover
  • $18.5 billion industry value-add

Nutritional Significance

  • In 2018, Australians consumed three and five x the global consumption averages for beef and sheepmeat respectively.
  • Australians continue to be one of the largest consumers per capita of sheepmeat in the world
  • Australia remains one of the world’s largest per capita consumers of beef
  • Total global consumption increased at an average rate of 2% per year for sheepmeat, 1% for beef, 4% for poultry and 2% for pork

Export Significance

  • Australia is the third largest beef exporter, behind India and Brazil
  • And the world’s largest sheep and goat meat exporter
  • Live export trade was valued at combined $1.5 billion in 2018
  • We export 65% of red meat production oversees
  • Exports valued at over $13.5 Billion in 2018, making Australia the world’s largest red meat exporter by value