About RMAC

Who we are

RMAC is Australia’s only policy leadership and advisory forum made up of producers, lot feeders, manufacturers, retailers and livestock exporters representing 80,000 Australian beef, goatmeat and sheepmeat businesses and their interests to the community, industry and government.

We are proud of the unique role we play for the Australian red meat industry, as the only policy leadership group of our kind representing the entire supply chain from paddock to plate.

Our role

The role of RMAC as a coordinating forum is:

  • ‘Paddock to Plate’ policy leadership on shared issues and opportunities for Australia’s 80,000 red meat businesses  
  • A formal advisory council to the Australian Government
  • Setting the industry’s shared vision and direction, through a 10 partner strategic plan (from July 1 2020: Red Meat 2030)
  • Manage the Red Meat Industry Fund
  • Coordinate joint projects across the supply chain, including the Australian Beef Sustainability Framework and
  • Industry Corporate Affairs Project
  • Custodians of the Red Meat Memorandum of Understanding

Corporate Profile

RMAC is a not-for- profit company limited by guarantee that was established by the Red Meat Memorandum of Understanding (MOU) in 1998. We are funded through investments from the Red Meat Industry Fund.

Contact us

At the Red Meat Advisory Council, we are a group of leaders who work across the supply chain because we believe we are better working together in partnership with industry and government.

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