CREATING MISP 2030

The Meat Industry Strategic Plan (MISP) 2030 is going to be different and innovative. This means we are running a different and innovative process – one that relies on and respects participation and bold ideas

We won’t build a strategy and hope you agree with it – we will build the strategy with you, piece by piece, with a focus on ambition, big thinking, real commitments and actionable change from our industry. Your participation will ensure the success of MISP 2030.

Here is the process we’re following.


Stage One – Current State

Statement of intent: Research and engagement to articulate what we want MISP 2030 to achieve.

Our intent is to develop a new Meat Industry Strategic Plan for 2030 (MISP 2030) by engaging a diverse range of people and organisations to co-create a bold vision where people and organisations can see the role they play alongside others in securing the sector’s
future.

Read: Intent Statement

Current State: Analysis and interviews to provide a snapshot of where the industry is now.

The Current State is a snapshot of the industry ‘as it is’; and is a key element of a design led strategy process. It has been compiled from interviews, workshops, and desktop research analysis to provide an introductory ‘current state’and a summary of material industry risks and opportunities.

Read: Current State report

READ: DATA + INSIGHTS REPORT

Stage Two – Future State

Workshop, Canberra.

We know people are central to achieving a prosperous industry: their entry into the industry, their skills and capabilities, their career pathways within the sector, and their ability adapt, innovate and lead. This workshop explores how might we create a red meat industry that balances people, purpose and profit and positions itself as an employer of choice in the future?

To read a summary of the conversations and activities that took place during this workshop, click the button below to see a workshop Conversation Tracker. The purpose of this document is to record the flow of the day and present a snapshot of discussion points and activities. It does not capture the conversation verbatim, or finalised outputs of the workshop; detailed outputs of this and other workshops will feed into the ongoing and evolving process to create MISP 2030.

This is one of three workshops that aim to define a future vision for the Australian red meat industry. These in turn are part of a series of workshops that are building toward the creation of MISP 2030.

Read: Workshop summary

Workshop, Canberra.

We know how we manage the environment and our livestock will be increasingly important to our social licence.  This workshop seeks to answer how might we implement, assure and be recognized for outstanding animal and environmental stewardship, inside and outside the industry?

To read a summary of the conversations and activities that took place during this workshop, click the button below to see a workshop Conversation Tracker. The purpose of this document is to record the flow of the day and present a snapshot of discussion points and activities. It does not capture the conversation verbatim, or finalised outputs of the workshop; detailed outputs of this and other workshops will feed into the ongoing and evolving process to create MISP 2030.

This is one of three workshops that aim to define a future vision for the Australian red meat industry. These in turn are part of a series of workshops that are building toward the creation of MISP 2030.

READ: WORKSHOP SUMMARY

Workshop, Sydney.

For this Consumers and Markets workshop, we ask participants to challenge us to think about what our product is, what our future consumers
demand, and how we might identify creative and collaborative ways to take us to a sustainable, confident and prosperous future in 2030 where businesses and customers alike benefit.

To read a summary of the conversations and activities that took place during this workshop, click the button below to see a workshop Conversation Tracker. The purpose of this document is to record the flow of the day and present a snapshot of discussion points and activities. It does not capture the conversation verbatim, or finalised outputs of the workshop; detailed outputs of this and other workshops will feed into the ongoing and evolving process to create MISP 2030.

This is one of three workshops that aim to define a future vision for the Australian red meat industry. These in turn are part of a series of workshops that are building toward the creation of MISP 2030.

READ: WORKSHOP SUMMARY

Workshop, Toowoomba.

For this critical event in Toowoomba, we are building on previous MISP 2030 research and workshops to together build the steps needed to give people across our industry the help they need to manage change we can all see coming.

Each of the three days has a different theme, which mirrors workshops held in May and June to start to define desired futures for the three themes. This is where we start to identify real, bold solutions and high level programs of work needed in the short, medium and long term to get to this desired future:

  • 25 June: our consumers and markets
  • 26 June: our animals and environment
  • 27 June: our people.

To ensure we have a diversity of collaborators, influencers and people with vision from all parts of the supply chain and from right around Australia, we called for expressions of interest to attend.

Click here to see the background briefing pack sent to people attending this workshop.

READ: WORKSHOP BRIEFING PACK

To read a summary of the conversations and activities that took place during the three days of this workshop, click the button below to see a workshop Conversation Tracker. The purpose of this document is to record the flow of the day and present a snapshot of discussion points and activities. It does not capture the conversation verbatim, or finalised outputs of the workshop; detailed outputs of this and other workshops will feed into the ongoing and evolving process to create MISP 2030.

READ: WORKSHOP SUMMARY

Six regional locations across Australia.

It’s time to take our emerging strategy to people in the frontline of industry right around Australia to test our thinking. Are there gaps or changes we need to make? Is it compelling enough to inspire action? Will it work? We need to build a MISP 2030 that will help people right along the supply chain adapt to a changing future: this step will help us do that.

At each of the locations below we will be conducting a focus group of up to 20 people from right across the supply chain. If you’d like to attend, let us know by contacting executivecoordinator@rmac.com.au and tell us which location you’d like to be considered for an invitation. Numbers will be limited, but we will try our best to include you. For more information, click here.

  • VIC: Albury-Wodonga + surrounding region, 11 July
  • SA: Murray Bridge + surrounding region, 16 July
  • WA: Albany + surrounding region, 18 July
  • QLD: Townsville + surrounding region, 23 July
  • NSW: Dubbo + surrounding region, 25 July
  • TAS: Longford + surrounding region, 25 July

MISP 2030 has been shaped through a process of analysis, interviews and workshops to establish a clear picture of where our industry is now, future ‘goalposts’ for our industry to aim for, and high level programs of work to get to the future we want.

In July, we’re taking MISP 2030’s emerging themes and programs of work to people in the frontline of industry at six regional locations around Australia to road-test our thinking.

If you want to have a say but don’t live near one of these six regions, we’re running a series of consultation webinars with the support of FutureBeef:

  • Tuesday July 30th 19:30 to 20:30 EST (19:00 to 20:00 CST and 17:30 to 18:30 WST).
  • Wednesday July 31st 12:30 to 13:30 EST (12:00 to 13:00 CST and 10:30 to 11:30 WST)
  • Thursday 1st August 21:30 to 22:30 EST (21:00 to 22:00 CST and 19:30 to 20:30 WST).

Register Now

Each session will consist of:

  • Work done to date to create MISP 2030.
  • Seeking your feedback on the emerging programs of work proposed to help you and your business.
  • Next steps to finalise MISP 2030 by October 2019.

For more information and to register, please follow the instructions below from FutureBeef.

To register for the webinar, please click on the ‘Register Now’ button below – choose the preferred session you wish to attend, enter your details and then click submit. You will receive an email in return with all the webinar login details relevant to your session. Within this email, you will note an option to ‘Add to your Calendar’. Using this option is a good way of keeping your webinar details handy as they will be migrated into your calendar for the day of your chosen session. To find them, open your calendar and navigate to your chosen day, open the appointment and you will see all the details. These are the details you use to login to your chosen webinar session – click the link to get into the webinar (and see the presentation). Once in, your will be able to get the audio (Computer mic or telephone).
This webinar occurs several times. Please register for the date and time that works best for you.

Workshop, Canberra, and validating with a range of people.

After testing our thinking in our July road-show, further validation is needed to ensure we have hit the mark on the diversity of topics and people to create a strategy that inspires impact on all levels. We need to be sure: this is our plan and we’re ready to launch it.

Deliverable: Feedback on first draft of MISP 2030, for further refinement.

Final draft and focusing of MISP 2030.

This is when we unveil an implementable strategy, built with a selection of already- engaged people across the supply chain and community.

Deliverable: MISP 2030


Register interest for workshop

  • This field is for validation purposes and should be left unchanged.

Stay Informed

  • This field is for validation purposes and should be left unchanged.

Attend Workshop

  • In 50 words or less, how you can contribute to helping shape the red meat industry’s future vision and action.